# REK > I run REK, a Rochester-based restoration service for sneakers and hats that need thoughtful care. I help sneaker lovers refresh worn, damaged, or forgotten pieces through careful cleaning, restoration, and protection. My approach is premium, gentle, and detail-focused, with the goal of preserving each item's character while making it feel ready to wear again. For me, this is more than a clean. It is a lifestyle. - Phone: +15853530232 - WhatsApp: +15853530232 - Address: Rochester, NY, USA - **What does sneaker restoration involve?** Sneaker restoration can include careful cleaning, stain treatment, deodorizing, color care, and attention to worn or damaged areas. A professional evaluates the materials and condition of each pair before choosing appropriate methods. - **Can all types of sneakers be restored?** Many sneakers can benefit from professional cleaning or restoration, but results depend on the materials, construction, age, and condition of the footwear. A professional can explain what care is suitable and set realistic expectations for the pair. - **Why should I use a professional instead of cleaning sneakers myself?** Different materials respond differently to moisture, cleaners, heat, and brushing, so the wrong approach can cause additional damage. Professional care uses a more considered process designed to protect the footwear while addressing its specific condition. - **How can I help protect my sneakers after restoration?** Regular gentle care, proper storage, and prompt attention to new dirt or spills can help maintain the appearance of restored footwear. A professional can also recommend care practices suited to the materials and construction of a particular pair. - **Can hats and other footwear accessories receive professional cleaning?** Some hats and related items can be carefully cleaned and refreshed, depending on their materials, structure, and condition. A professional assessment helps determine the safest approach while preserving the item's shape and appearance. ## Services - [Sneaker Restoration](https://rocexotickicks.business/services/sneaker-restoration.md): I restore damaged sneakers and bring worn pairs back to life. - [Premium Shoe Cleaning](https://rocexotickicks.business/services/premium-shoe-cleaning.md): I provide deep cleaning and care for sneakers and everyday shoes. - [Hat Cleaning](https://rocexotickicks.business/services/hat-cleaning-service.md): I clean hats to remove dirt, sweat, stains, odors, and oxidation. - [Shoe Care Protection](https://rocexotickicks.business/services/shoe-care-protection.md): I help clean, restore, and protect footwear for longer-lasting wear. ## Contact & Social - [instagram](https://instagram.com/rocexotickicks) ## Pages - [Home](https://rocexotickicks.business/index.md) - [Hat Refresh And Deep Clean](https://rocexotickicks.business/services/hat-cleaning-service.md) - [Deep Clean Shoe Care](https://rocexotickicks.business/services/premium-shoe-cleaning.md) - [Complete Shoe Care Treatment](https://rocexotickicks.business/services/shoe-care-protection.md) - [Complete Sneaker Refresh](https://rocexotickicks.business/services/sneaker-restoration.md)